A Passion for Print: Promoting Reading and Books to Teens by Kristine Mahood

By Kristine Mahood

Get youth occupied with analyzing by utilizing your personal love of books in addition to a great dose of industry savvy. this straightforward, upbeat advisor is jam-packed with functional directions and a wealth of interesting rules for selling books and analyzing via every thing you do—from assortment development, designing the gap, and making a site, to booktalking, readers' advisory, and unique occasions. a realistic, step by step approach.Promoting books and interpreting is considered one of your most vital roles, yet achieving youngsters and encouraging them to learn could be a problem, in particular now, whilst teenagers have such a lot of different commitments and pursuits. This advisor will encourage you to construct your ebook wisdom and mix it with advertising savvy to carry youth including books and interpreting. Drawing upon contemporary study on teenagers and libraries, the writer bargains functional instructions and a wealth of interesting principles for environmental studying promotions (collection development, designing the gap, growing exposure fabrics and constructing the internet site), in addition to interactive promotions (communication with children, readers advisory, booktalking, partnering with different organisations, and book-related actions and events). in line with the author's event and the adventure of others who paintings with young people, the e-book offers librarians and different educators with an easy, convenient, and upbeat advisor. Grades 6-12.

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Cambridge, MA: Perseus Publishing. Sheridan, Margaret. 2003. ’’ Restaurants and Institutions. ( June 15): 35–38. Underhill, Paco. 1999. Why We Buy: The Science of Shopping. New York: Simon & Schuster. Young, Kristen. 2003. ’’ WWD. (October 16): 38S. 33 3 XXX BUILDING TEEN COLLECTIONS In the previous two chapters, we explored teens’ relationship with reading, and some of the promotional principles and practices of retail marketing. Now we’re going to focus on what you want to promote to teens. Reading.

The appeal of realistic fiction is that it connects with the everyday lives of teens. A teen doesn’t have to suffer from a mental illness to appreciate a novel about obsessive-compulsive disorder. All he has to experience are a few stomach-clenching bouts of anxious double-checking to make sure that today’s homework is actually in his backpack. During the late 1960s and throughout the 1970s, young adult fiction broke through the rosy mist of twentieth-century youth literature of teen romance, adventure, sports, mystery, and animal stories with novels that explored the social issues affecting teens’ lives.

These reading media are discussed in detail in Thinking Outside the Book: Alternatives for Today’s Teen Collections (Nichols, 2004). By looking through Building Teen Collections your collections, you will learn what is available to teens at your library. You will also learn what is less available, or missing. This is the wall of books that teens see when they walk into the teen space, the wall of book spines. Open up the wall. Know what’s inside it. REALISTIC YOUNG ADULT FICTION As we saw in Chapter 1, teens read for many reasons.

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