By Marty Klinkenberg
Step into the streets, arenas, espresso retailers, and workplaces of Edmonton, and witness how the coming of a teenage hockey phenomenon is altering the city’s fortunes.
Once referred to as the town of Champions, Edmonton is at a crossroads. As oil costs proceed to plummet, the commercial outlook grows bleaker via the day. Political adjustments have ushered in an period of uncertainty. And, as if mirroring the city’s fortunes, the Edmonton Oilers proceed to fight at the ice, supplying little solace or get away to the city’s long-suffering hockey fans.
But on June 26, 2015, wish was once reborn in Edmonton. With the 1st total choose within the NHL access Draft, the Edmonton Oilers chosen Connor McDavid, a once-in-a-generation expertise who, at simply eighteen years previous, was once already being in comparison to the nice person who had preceded him twenty-five years previous. Sparked through the coming of McDavid, the development of a brand new cutting-edge hockey enviornment, and the improvement of a revitalized downtown middle, a brand new sensibility started to emerge in Edmonton. Sensing a chance, the town began to rebuild and rebrand itself looking for a brand new future.
Through specific entry, uplifting anecdotes, and vibrant interviews, The McDavid Effect strains the renewal of not only a hockey staff, yet of a complete urban. Reflecting the multitude of viewpoints that make up Edmonton—from Connor himself to development crews at paintings at the downtown improvement to company executives directing the hot form of the Albertan capital—The McDavid Effect paints a portrait of town because it is being reimagined, captures the near-religious reverence humans have for activities, and indicates how the folks of Edmonton are coming to wish back.