Conscious Endeavors: Business, Society and the Journey to by Robert M. Abbott

By Robert M. Abbott

Written through certainly one of Canada's so much skilled sustainability strategists, this number of essays and speeches prepared into 4 sections—Origins, Homage, mirrored image, and Renewal—blends enterprise recommendation, autobiographical mirrored image, and poetic meditation to give an explanation for why businesses have a accountability to guard the surroundings. Drawing on examples from economics, environmental reports, historical past, and pop culture, the discussions show that people like to raise themselves and do solid for others—ideals that go beyond the significance of revenue and loss.

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His ability to craft a message made him, to my mind anyway, a natural heir to Leopold – both in the transparent poetry of his language and, equally, the potent message about the human imprint, as this excerpt from his essay, “The Angry Winter” makes clear: We have become planet changers and the decimators of life, including our own. The sorcerer’s gift of fire in a dark cave has brought us more than a simple kingdom. Like so many magical gifts it has conjured up that which cannot be subdued but henceforth demands unceasing attention lest it destroy us.

1973. Drucker, P. Concept of the Corporation. New Brunswick, NJ: Transaction Publishers. 1993.

We hear the trumpet in the orchestra of evolution. He is the symbol of our untamable past, of that incredible sweep of millennia which underlies and conditions the daily affairs of birds and men. And in “Thinking Like a Mountain”, Leopold talks passionately about the relationship between wolves, men and mountains – which is, of course, a deeper meditation on the relationship between humans and the environment: Only the mountain has lived long enough to listen objectively to the howl of a wolf. Those unable to decipher the hidden meaning know nevertheless that it is there, for it is felt in all wolf country, and GFB_CE_4thPages 4/15/09 3:55 PM Page 31 section 2: homage distinguishes that country from all other land.

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