Corporate social responsibility : a strategic perspective by David Chandler

By David Chandler

The target of this undertaking is to element the center, defining ideas of strategic CSR that differentiate it as an idea from the remainder of the CSR/sustainability/business ethics box. it really is designed to be a provocative piece, yet person who solidifies the highbrow framework round an rising concept--strategic CSR.The beginning for those ideas comes from my standpoint as a administration professor in the enterprise college. As such, it's a pragmatic philosophy, orientated round stakeholder thought, that's designed to cajole company leaders who're skeptical of present definitions and organizing ideas of CSR, sustainability, or company ethics. it's also designed to stimulate inspiration in the neighborhood of intellectuals and enterprise institution directors dedicated to those concerns, yet who method them from extra conventional views. finally, for this reason, the aim of the strategic CSR notion (and this ebook) is radical--it goals to redefine either enterprise schooling and enterprise perform. by means of development a concept that defines CSR as center to company operations and cost production (as against peripheral practices that may be marginalized in the firm), those defining ideas turn into acceptable around the variety of operational services. As such, they redefine how companies strategy those features in perform, but additionally redefine how those matters can be taught in company colleges

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22 If the party that is the intended focus does not agree with a specific law or regulation, it will attempt to subvert it, however, surreptitiously. In fact, such behavior will often be encouraged by that very same law or regulation, which is, by definition, broad and INTRODUCTION xxxi a­ mbiguous because it is intended to apply so widely. There is a reason why, for example, corporations employ large armies of highly skilled accountants who are paid very well to find ways for the organization to avoid paying taxes: The United States income tax laws allow companies to claim they earned profits in countries where they actually had few, if any, operations, but where taxes are extremely low.

If the rules are enforced, they will determine the outcome. The business case for CSR, therefore, originates within the firm. It is a process by which those inside the firm interpret the shifting environment in a way that allows their company to be successful. In other words, it is in the firm’s self-interest to understand the rules that are constructed by their stakeholders and abide by them. The problem, of course, is that there is no rule book, per se, and the signals that the firm receives on a day-to-day basis are not consistent, but are many, varied, and contradictory.

It has a brain and nerve centre which controls what it does. It also has hands which hold the tools and act in accordance with directions from the centre. Some of the people in the company are mere servants and agents who are nothing more than hands to do the work. . Others are directors and managers who represent the directing mind and will of the company and control what it does. 32 The legal relationship between the firm and its shareholders is all too apparent in the event of a bankruptcy—shareholders’ claims to the firm’s assets lie behind those of bondholders and all other creditors.

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