Corporate Social Responsibility: Balancing Tomorrow’s by D. Hawkins

By D. Hawkins

Many businesses realize the significance of company social accountability, yet search to appreciate how this is harmonized with present profitability. This new strategy attracts upon many modern examples to teach the best way to stability brief time period profitability with long-term sustainability.

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Extra resources for Corporate Social Responsibility: Balancing Tomorrow’s Sustainability and Today’s Profitability

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What is even more 35 36 Corporate social responsibility important is that these episodes should be heralded and not decried in order to build these environmental values into the business ethos. Environmental change is not simply an emotional or PR issue; it has a direct impact on business and understanding the risk may help to bring balance into the whole subject. First there are the direct impacts on the infrastructure such as floods, coastal erosion, wind and storm damage and subsidence, all of which clearly impact business performance.

The reality is that finding the appropriate balance is the best we can hope for, recognizing that others across the developing regions have their short-term development needs and have an equal right to share in the growth. It should also be recognized that each country has its own path and is at a different stage of evolution. It was suggested a few years ago that western business and consumer demand was exploiting Chinese sweatshops. It is equally likely that the exploitation was more internally driven to secure a position in the market place.

Strategic plans that feed down the business infrastructure therefore can also play a significant role in the overall sustainable profile. Sourcing strategies may carry implications for the community and for economic growth. Responsible purchasing has a great deal to offer and, whilst one would refrain from suggesting that traditional competitive drivers are not important, it should be a factor for consideration. SMEs are more adaptable and more responsive and certainly would benefit from cost savings if these investments were not too high.

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